#5: WHY ACCOUNTABILITY IS A CHALLENGE FOR SOLOPRENEURS.

When you’re a solopreneur, the buck stops with you. But let’s face it, even if you’re committed to your business, there are times when you give in and put off something important that you KNOW needs doing, because you don’t have any more energy today to take on one more decision, one more challenge, or one more step outside your comfort zone.

It’s hard to be accountable to ourselves, and there is research to back this up. (Check out Scarcity, by Sendhil Mullainathan and Eldar Shafir for lots of research and examples of how your self-discipline diminishes in proportion to how much you have on our plate – like when you’re running a business!)

As a solopreneur it’s more important than ever to make sure you have one or more people in your corner who can help you stay accountable to the goals you are setting for yourself. So think about HOW you are holding yourself accountable, but also think about WHO is helping you be accountable. Even solopreneurs need outside perspective and support in your business.

What support do you have to keep yourself accountable?

If you don’t feel supported, what can you do today to create that support?

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