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It Takes Two to Tango: Expert Branding + Marketing Strategies to Build Your Business

April 14, 2018 @ 10:00 am - 1:00 pm


I’m thrilled to be partnering with my friend and brand expert, Elicia Putnam, to teach this workshop about the intersection of branding and marketing for our friends at Mercy Corps Northwest. Elicia and I jumped at the chance to volunteer our time because – well, we love to geek out over marketing and branding! But more importantly, we believe in the mission and the great work that Mercy Corps Northwest does to bring much-needed education and microfinancing resources to local small businesses.

All proceeds from this workshop will go to Mercy Corps Northwest. So for just $20, you will get expert advice about branding and marketing, AND your investment will be supporting important services for other small business owners like you. Check it out, tell your friends, and we hope to see you there! Below is a quick summary of the workshop and of course, you can register here.

Workshop Summary

What is branding and why does it matter? How is branding different from marketing? Should I market online or off-line? And how do I pay for all of this?

Are these the questions that are swirling through your mind? We get it. This hands-on workshop will answer all the questions you have about branding and marketing. We’ll de-mystify the terminology and clear out the jargon. And we’ll give you actionable takeaways that will help you build the foundation for a business that wins loyal and lasting customers.

Branding takeaways will include:

  • What are the branding basics I need to know?
  • How do I build a brand on a budget?
  • How do I create a branded website that’s the “real me”?

Marketing takeaways will include:

  • Who’s my ideal client?
  • What’s the best way to reach my ideal client?
  • How do I focus on a few marketing strategies that actually work?


About the Instructors

Elicia Putnam is a branding expert who’s created success stories for a wide range of companies. After supporting the growth of multi-million-dollar businesses, Elicia launched Brand Genie to focus on women small business owners. By combining technology with best practices, Brand Genie creates branded websites that are beautiful – and affordable.

MaryAnn McNulty, MBA is a sought-after speaker, trainer and coach. As founder of SuperPowers for Solopreneurs, MaryAnn combines her coaching experience and business expertise to help coaches and consultants launch a money-making business. MaryAnn’s specialty is demystifying sales and marketing so coaches can serve more clients and share their superpowers with the world.



April 14, 2018
10:00 am - 1:00 pm


Mercy Corps Northwest


Mercy Corps Northwest
43 SW Naito Parkway
Portland, OR 97204 United States
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