by maryannmcnulty | Mar 22, 2018 | Business Mistakes to Avoid, Marketing, Strategy
Mistake #2: You Talking to Me?? Your marketing message is not the place to be abstract or indirect. Communication is about connection, and the best way to achieve that through your messaging is to be clear and direct. Your words are a powerful marketing tool, but not...
by maryannmcnulty | Mar 1, 2018 | Marketing, Strategy
The Worst Mistakes Coaches Make in Marketing (#1 of 7) I can’t tell you how many coaches I see that fail to connect with their customers on even a very basic level with their marketing. As a big believer in coaching, it’s disheartening to see so many talented coaches...
by maryannmcnulty | Oct 25, 2016 | Marketing, Mindset, Sales, Strategy
How to Set the Perfect Price Point Ahh, pricing. This is one of the most common questions I get from my clients and students. And right-pricing is a critical factor that will impact your sales results. But contrary to popular belief, there is more to pricing than...
by maryannmcnulty | Oct 23, 2016 | Business Mistakes to Avoid, Marketing, Mindset, Sales
How to Sell Without Selling Out Everyone is afraid of coming across as sales-y. Does that include you? I know where you’re coming from. You don’t want to feel like you’re selling out to make a sale. You’re terrified of offending someone or...
by maryannmcnulty | Oct 20, 2016 | Business Mistakes to Avoid, Marketing, Sales, Strategy
The #1 Sales Secret No One Ever Talks About In my experience, when people want more clients, they fixate on the sales transaction. I need the perfect script. What do I say, and how do I say it? Surprisingly, the skills required in a sales transaction only account...
