by maryannmcnulty | Mar 22, 2018 | Business Mistakes to Avoid, Marketing, Strategy
Mistake #2: You Talking to Me?? Your marketing message is not the place to be abstract or indirect. Communication is about connection, and the best way to achieve that through your messaging is to be clear and direct. Your words are a powerful marketing tool, but not...
by maryannmcnulty | Oct 23, 2016 | Business Mistakes to Avoid, Marketing, Mindset, Sales
How to Sell Without Selling Out Everyone is afraid of coming across as sales-y. Does that include you? I know where you’re coming from. You don’t want to feel like you’re selling out to make a sale. You’re terrified of offending someone or...
by maryannmcnulty | Oct 20, 2016 | Business Mistakes to Avoid, Marketing, Sales, Strategy
The #1 Sales Secret No One Ever Talks About In my experience, when people want more clients, they fixate on the sales transaction. I need the perfect script. What do I say, and how do I say it? Surprisingly, the skills required in a sales transaction only account...
by maryannmcnulty | Aug 18, 2016 | Business Mistakes to Avoid, Strategy, SuperPower of the Week
SuperPower of the Week: Strategy = Purpose + Plan + Process Does running your business sometimes feel like you are herding cats? Without a strategy, all your ideas and actions will wander around, meowing and looking cute, but they won’t produce RESULTS. Why go to...
by maryannmcnulty | Aug 2, 2016 | Business Mistakes to Avoid, Strategy, SuperPower of the Week
SuperPower of the Week Focus: Do One Thing at a Time One of the biggest mistakes I see solopreneurs make is doing too much, taking too much on, and spreading themselves too thin. And then I hear them say how overwhelmed they feel all the time. It’s so tough to build...
by maryannmcnulty | May 3, 2016 | Business Mistakes to Avoid, Mindset
3 Mistakes Entrepreneurs Make in Business and How to Avoid Them – Part 3 Mistakes we make in business: THE FINALE! Today I’ll be talking about the third mistake. Read about the other biggest mistakes small business owners are making in Part 1 and Part 2 of...