Startup is one of the most exciting phases of business. It’s also the most energy-intensive and challenging.


And it’s also the stage that causes many businesses to fail.

Today I want to tell what you need to know to successfully navigate your business beyond Startup mode. Because it’s a nice place to pass through, but you definitely don’t want your business to live there.

What is Startup Mode?
Think of Startup like a plane getting liftoff. In order to defy gravity, the plane needs to accelerate down the runway to a high speed, using a ton of fuel and force to gain liftoff. If there isn’t enough fuel, momentum, and runway the plane is not going to take off.

How disappointing for all those people looking forward to a weekend in Vegas.
If your business doesn’t have the right kind of fuel, momentum and runway (i.e., TIME), you’ll be stuck on the runway too.

In contrast, when the plane gets up into the air at cruising altitude, things get a little easier. Maybe the crew puts it on autopilot. The passengers get to have a cocktail and some stale pretzels. It’s much easier and more fun all around. (Maybe except for the pretzels.)
When you get your business beyond the startup or bootstrapping phase, you won’t have to spend quite so much energy on liftoff (marketing!) and can focus on other things, like better ways to serve customers, how to leverage your brand and marketing platform, and improving your conversion rate (i.e., enrolling more clients with less energy). But if you’re stuck in startup mode, trust me. You won’t have the time or energy to do any of those things and chances are high your business will continue to feel like you’re swimming upstream.

So, are you stuck in Startup?
Here are three ways to tell:

  1. You’re practice isn’t full. If you have no clients, just a handful of clients, or not even close to the number of clients (and income) you want in your business, chances are you’re stuck in startup mode.
  2. Your marketing message is in constant flux. If you talk about your business differently every time someone asks you about it, if your marketing message isn’t clear, and if you’re struggling to create core content (think website home page), then chances are you’re still in startup mode.
  3. You don’t have a reliable, repeatable marketing system. If you are constantly throwing spaghetti at the wall to see what works to attract and enroll clients, even if you’ve been in business for a while, you may be idling in startup mode.

It’s important to remember that Startup is not defined by how long you’ve been in business, it’s defined by the stage of your business based on the specific benchmarks. I once worked for a finance startup in Boston that had already been in business for about 7 years and had received a 7 figure round of venture capital funding. But, because of the stage of business it was in, it was still considered a startup.

The benchmarks for the startup phase, in simple terms and as applied to solopreneurs (vs. entrepreneurs and larger companies that are seeking venture capital funding), are as follows:

  • Determining your ideal client and how you serve them
  • Developing a product or service for your ideal client
  • Validating your target market and product with market research
  • Creating your core marketing message
  • Selecting and launching a marketing plan

If you don’t have rock solid footing in all five of these areas of your business, then you are still in the startup phase. On the plus side, this is a great checklist to help you assess where your business is at and tell you what remaining benchmarks you need to complete before your business can grow to the next stage.

In order to truly experience profitability, growth, stability and more sustainable operations in your business, you will need to first master the 5 benchmarks that will get you through the startup stage. If this sounds like a challenge, it is. Statistically, most businesses fail because they never make it beyond the startup stage.

But that doesn’t have to be you.

My specialty is helping coaches like you get beyond the bootstrapping stage of your business. How do you do that? By building a strong foundation for long term growth, using a step by step process that helps you move through the benchmarks of startup, getting your business off the runway and into the air.

There are steps – clear, concise and simple – to get you into your next phase of business. Join my [free] 3-series masterclass to learn, understand, and implement these must-have action items: 3-Series Masterclass

Have you had a personal experience with this topic? I’d love to hear about it – please share in the comments below!